If you can not view this email please click here.



Replication Virtualisation Hardware/Media Strategy
banner advert


Big data - no big deal

Geoffrey Noer, VP, Product Management at Panasas offers a guide to high-performance NAS in an increasingly data-centric world

main headline


Increasing the life expectancy of your flash

Scott Harlin, Marketing Communications Director of Enterprise Solutions for OCZ, describes the factors involved in wear and tear on SSD flash as process geometries have got smaller

main headline
banner advert


"Most of our data isn't even in the data centre any more..."

Actifio CEO Ash Ashutosh likes to boast that over the last two years, he's talked to over 1,100 CIOs. At a recent London event hosted by the company he also met with Storage magazine editor David Tyler, as we discover below

main headline


Practice makes perfect for NCE

Acquires Glasgow-based TTP

SUSE Storage in Beta preview

A 'self-healing, self-managing, distributed software-based enterprise storage solution'

'Changing the economics of cloud'

New Kinetic HDD from Seagate

Saber truth

OCZ unveils new enterprise SATA SSDs designed for hyperscale applications

banner advert

Product review

CloudSpeed Eco SATA SSD

CloudSpeed is a range of SATA SSD drives from SanDisk targeted squarely at the enterprise user, and based on technologies acquired in the buyout last year of SMART Storage Systems

main headline

Case studies

The complete package

Brand design and packaging specialist JKR broke new ground in the media sector by selecting Huawei as its corporate data storage provider. It has proved a wise decision, and JKR is delighted with a solution which has been 100 percent reliable since installation

main headline
banner advert

Storage Awards 2014

The Winner Takes It All...

This year's Storage Awards took place at The Grand Connaught Rooms, Covent Garden and was for many our best awards yet. With 400 of the industry's finest in attendance, the readers of Storage Magazine once again rewarded outstanding products, services and people

main headline

Storage Magazine Solution of the Year

WINNER: Q Associates - Diamond Light Source
RUNNER UP: QLogic / NCE - Royal Bolton Hospital

main headline

Storage - Archiving & Compliance Product of the Year

WINNER: Spectra Logic - Black Pearl Deep Storage Appliance
RUNNER UP: Barracuda Networks

main headline

Some fascinating content in the November edition of our eNewsletter, not least of which is the interview with Ash Ashutosh of Actifio, who argues that many storage vendors have lost sight of the fact that, as he puts it, 'most of our data isn't even in our data centres any more'. He goes on: "We are heading towards 'IT 3.0' - which to us means a world of application-centric data virtualisation. In the IT 3.0 world service providers are the new vendors. We are going to see very different revenue models emerging, not just subscription-based, but success-based. The IT business will increasingly be about keeping users happy, as opposed to just selling them kit."

If he's right, the implications are huge for the storage industry and for IT in general. Marketing textbooks shifted decades ago from talking about the right product, to the importance of the customer - are we really seeing a simlar shift coming to IT? As ever we'd love to hear your views - feel free to email me at the address below.

David Tyler, Editor david.tyler@btc.co.uk

To make sure you get your copy of the Newsletter emailed to you personally, every time, click here to register.

Follow us :



To unsubscribe click here

Published by: BTC 35 Station Square Petts Wood BR5 1LZ

Tel: +44 (0) 1689 616 000
Fax: +44 ( 0) 1689 826 622