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Comment
Why do we need Awards?
Autumn appears to be the most favourable time of the year for business Awards, giving you the chance to honour the companies who have impressed you the most over the last year or so. I looked outside the window at the rain pouring down and then thought about the year from Hell we have been going through and wondered why we bother (No, that’s rhetoric, I am actually a very optimistic person).
I used to write regularly about the manufacturing industry. If you build a fabulous motor car you get your recognition and reward from the millions of people who will buy it and it will generate its own publicity. In the construction industry, every project is unique, every bit of software is invisible except to the people who design buildings with it, every new road or rail scheme is just a few minutes saved for the average motorist or passenger who know nothing of the skills involved in putting it all together.
We like to tell people about our achievements, and we need to know about what works and what doesn’t, who is making waves, and what developments in the industry are setting the grades, but we don’t all have access to the PR company that the Beckham clan uses. The Awards system, therefore, is the simplest and heart-warming way of informing the industry about its successes. What could be pleasanter than sitting there in various degrees of isolation and drinking your cocoa to get the chill out of your bones, and thinking about the positive things that have been happening in the industry this year – and then recording your votes in the 15th outing for The Hammers!
David Chadwick
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