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Don't be afraid of the dark
Companies of all shapes, sizes and markets struggle to understand all the pieces of data floating around their networks that aren't accounted for; so-called 'dark data'. Rich Turner, Vice President of Business Development and Strategic Marketing...
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The future proof platform
Hitachi Data Systems (HDS) added to its VSP enterprise storage array family with the announcement recently of the G1000 Virtual Storage Platform
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"Like RAID on servers..."
Oxford University's Advanced Research Computing (ARC) facility relies on hybrid scale-out NAS solutions to provide fast, reliable, and easy-to-administer storage around the clock to support researchers' diverse work flows
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The Winner Takes It All...
This year's Storage Awards took place at The Grand Connaught Rooms, Covent Garden and was for many our best awards yet. With 400 of the industry's finest in attendance, the readers of Storage Magazine once again rewarded outstanding products, services and people
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Comment
Welcome once again to the Storage magazine e-Newsletter, and an edition with some fascinating - and occasionally contradictory - ideas expressed in its content. Our interview with HDS' Bob Plumridge gives us plenty of food for thought, as we discuss how traditional storage hardware vendors can continue to differentiate themselves and grow business in an increasingly 'software-defined' world.
As Bob says: "A good example of how we are changing at HDS is in how we've seen a significant growth in the managed services that we provide to customers: at that level we provide them with a set service level, and you might argue that they don't actually care what it's run on. Ultimately so long as we meet that SLA we get paid, if we don't we won't get paid - and there's a good chance we'll lose that contract. Do they really care whether we run it on Hitachi or IBM or EMC kit? Probably not. Increasingly in fact the customers don't even own the assets - not only do we manage it for them, we own it. Even though it's on their premises, it's not theirs. They pay for the petabytes they use, and they focus on their own business imperatives."
This shift toward treating IT as simply 'a service that the business requires in order to run' is something that's been predicted for some time - is it finally becoming a reality for your organisation? We'd love to hear your thoughts as ever, via the email address below!
David Tyler,
Editor
david.tyler@btc.co.uk
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