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Replication Virtualisation Hardware/Media Strategy

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Time for a checkup?

Christo Conidaris, Vice President of Sales, EMEA, Curvature, discusses how a timely 'health check' appraisal can extend the life of storage systems

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Consumers 'don't know, don't care' about storage

A new survey reveals data location apathy, uncertainty about storage capacity and a 'willingness to delete information' among UK consumers

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Exertis Hammer teams with Micron

Value-add distributor enters pan-European distribution agreement with memory/storage specialist

Casey Group goes with Rubrik

Achieving 90%+ management time saving using data management solution

Hitachi Vantara 'redefines Enterprise Storage'

Delivers 'record-breaking' 21 million IOPS and scales to 69 Petabytes

Acronis aims to make traditional backup/Data Protection obsolete

Integrated solutions provide complete protection of edge, endpoint and medium-size data centre workloads

Sport in the cloud

Intersport implements MatrixStore to manage growing archive

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Product review

DataCore HCI-Flex

DataCore has a fine reputation in the software defined storage (SDS) market as its SANsymphony delivers an excellent range of storage virtualisation features with a keen focus on data availability, scalability and performance

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Case Study

Untying Notts

The Nottingham Building Society is supporting ambitious growth plans with the deployment of Nexsan's E-Series storage array

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Storage Awards 2019 Winners

The Storage Awards 2019 Winners

A packed evening saw the winners announced for the 2019 Storage Awards

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Welcome to the November edition of the Storage magazine eNewsletter, which includes research from SUSE which could make worrying reading for the industry. Their survey suggested that more than two-thirds of consumers don’t know how much data storage they have in the cloud or on mobile devices. In addition to a lack of awareness around storage capacity, it is perhaps more worrying that many consumers are apparently not interested in the finer details of exactly where their data is stored. More than a quarter (30 per cent) are indifferent on the topic of where their files are stored - with a further 14 per cent confirming they do not care.

"This 'don't know, don't care' attitude to data storage amongst consumers signals a wider trend to our always-on economy," commented Matt Eckersall of SUSE. "Consumers expect their storage to be scalable, flexible, cost effective and secure - and the enterprise is no different."

In an ideal world of ultra-commoditised cloud storage, such attitudes might be acceptable, but we all know that isn’t where we are just yet - so is it a good thing or a bad thing if enterprises become indifferent to where their data is stored? Only time will tell.

David Tyler, Editor david.tyler@btc.co.uk

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